Spline
Spline isn’t just another 3D software, it’s the future of 3D. Accessible, intuitive, and ready to embed into any project, whether on a website, app, or device. No code required. My mission? To drive significant engagement, user acquisition, and community growth for Spline through a strategic and multi-faceted social media approach.
Social Media
Team LEAD
I Managed a small team of content creators, guiding creative and strategic planning for all social media. We achieved significant audience growth, scaling from under 1K to over 100K across platforms (Instagram: 225K+), and experienced several viral successes, with individual videos reaching over 1M and 2M views on Instagram and TikTok.
225k+
followers
Youtube
100k+
subscribers
120k+
followers
TikTok
105k+
followers
1M+
monthly impressions
Discord
80k+
members
Developed Content Pillars
I established and creatively led content initiatives, building our content strategy upon three core pillars: User-Powered Stories, comprehensive education and insights into Spline's tools, and forward-thinking thought leadership and innovation. Each pillar was strategically driven by a deep understanding of both our audience and our product's capabilities.
User Spotlight
Celebrating our community's creations doesn’t just show what’s possible with Spline, it builds trust, loyalty, and inspiration. User-generated content acts as social proof, sparks creativity, and invites others to join in. By highlighting real projects, we position Spline as a tool for imagination, not just instruction.
Spline 101
When learning curves shrink, communities grow. Educational content makes Spline approachable for beginners while deepening skills for pros. By turning every update or feature into a bite-sized demo or tutorial, we not only reduce friction, we fuel curiosity, empower users, and ensure the product speaks for itself.
3D Thought Leaders
Being at the forefront of design isn’t just about having the best tools, it’s about leading the conversation. By sharing experiments, trends, and big-picture thinking, we help shape the future of 3D design. This pillar builds credibility, encourages innovation, and attracts a following that sees Spline not just as a product—but a movement.
Reimagined Digital Spaces Through 3D
From solo builds to designer collaborations, I used Spline to bring 3D ideas to life. I experimented with AI, AR, and cross-platform tools, leveraging each new update and tool release to create real-time demos and content that inspire and educate our community.
Gaussian Splatting
Spline allows you to seamlessly integrate real-world captures into your digital spaces for stunning results. Link
Creating for AR
Spline makes designing for AR easier than ever with its dedicated export for Apple Vision Pro. link
Powering 3D with AI
Spline's AI Voice Assistant API empowers you to create dynamic 3D characters that can speak and interact. LINK
Fueling Spline Adoption with Engaging Educational Resources
My team and I developed a library of educational content, spanning quick guides to in-depth lessons, with the dual goal of empowering current Spline users and attracting new ones by demonstrating its versatility. We prioritized creative exploration and fun applications, showcasing Spline's capabilities through interactive characters, powerful web integrations, and compelling 3D designs for various platforms.
Bring Life to your website
With this video, learn how to make a cute 3D Pufferfish puff up and float with interactive clicks. It’s a fun dive into variables and animation.
Making interactive mock ups in figma
With this tutorial, learn how to turn a 3D burger from Spline into an interactive experience and embed it in Figma using the Anima Plugin.
Strategic Collaborations & Influencer Network
We've forged powerful partnerships with innovative startups like Webflow and Contra, showcasing how Spline empowers designers to elevate their careers through the immersive world of 3D.
Featured Partners: Webflow, Contra
To further expand our reach and connect with new users, we've collaborated with influential creators within the design community. Their engaging content has been instrumental in introducing Spline to a wider audience and fostering significant community growth.
Key Collaborations: Levi's Tutorial, Dansky
Bring Yourself Online
Make it more than just a profile picture using gaussian splatting.
2m views Link
Interactive 3D emoji
Create your own 3D emoji and make them interactive with Spline.
1.5m views link
Stunning Interactive Elements Without the Lag
Add sand, fire, and water to your website without sacrificing performance.
1.5m views LINK